We No Longer PracticecAllergy
The AAWP was founded in 2002 to respond to the inequities in health care delivery that exists between African Americans and other people of color. It is our belief that while good health begins with diet and exercise, you must be informed, organized and determined to get the most out of the health care system. The AAWP focuses on using mass communication: traditional radio, television, on line streaming programs, webinars and social communities to enhance our own health agenda or assist other organizations in providing information and assistance to the African American community.
HERE'S HOW WE SUCCEED
Always emphasizing the importance of lifestyle, health maintenance, prevention, screening, and early detection. Our organization strives to provide African Americans and other people of color with on-going information and communication so that they successfully navigate through the health care system.
In the new patient-centered health environment, the individual is to take an active part in their own health care. But who is to inform the consumer? Our organization takes on that task by:
MEDIA
Continue our radio public services announcements and talk show programs, television programs about health, and our social media communication
MARKETING
Publicize health-related events in the San Francisco/Bay Area Community;
PARTNERSHIP
Strategically partner with organizations to increase the number of African Americans and other people of color to enrolled in Covered California and the Medi-Cal Expansion;
EDUCATION
Better educate the African American community on topics such as preventing chronic illnesses/disease, healthy nutrition, exercise, the Affordable Care Act (“ACA”), and the Medi-Cal Expansion
EDUCATION
Hire much needed part-time staff in order to accomplish the above.
WHO WE REACH
The AAWP’s target audience is low to median income African Americans that live in urban communities throughout the region, including Alameda, Contra Costa, San Francisco, and Santa Clara Counties. If they can hear the radio, watch television, or have a smartphone such that they can access Facebook, Twitter, or Instagram, then we can reach and empower them. We will measure our effectiveness in various ways. Not only will we monitor and maintain our own internal matrices of website traffic, increase in “likes” and/or “followers”, etc., but we can track the referrals for services that we send to our partners, including spikes in enrollment in Covered California and Medi-Cal.